Linyi Miaoshan Town Erhu characteristic industries make the intangible cultural heritage full of new vitality

107 views · Organized by 阿弥 on 2023-01-31

Through the lane between, the ear came the sound of Youyouqin, sometimes touching, such as song such as crying, sometimes passionate, emotional.

Sound probing, the house, a young man squinting eyes, holding an erhu, rhythmically pull a push, the beautiful music ripples; Behind me, erhu hangs all over the wall.

See the reporter, Qin abruptly stopped, the guy put down the erhu, shyly smile: "Ready to live, try a few new erhu in advance."

After 90 guy superb, since childhood to Erhu "special liking". His hometown, Lequan Village, Miaoshan Town, Tancheng County, Linyi City, Shandong Province, is famous for its erhu making. As early as the late Qing Dynasty, the villagers of Lequan Village began to make Erhu and other ethnic instruments by hand, which has a history of more than 100 years. Superb family, four generations of "love" Erhu. "When I was very young, my father made the erhu and I watched. Later, I fell in love with the erhu and gradually learned the craft." Gao Gao said.

In recent years, Lequan Village led the Lequan Erhu Cooperative through the Party branch to absorb professional households in musical instrument making, unified procurement and contact with the source of goods. Nowadays, almost every household has mastered the erhu making skill, with 105 households making erhu, accounting for more than 85% of the total village households. The Musical Instruments are exported to more than 20 provinces such as Shanxi, Shaanxi, Henan and Anhui, with an annual output value of 400 million yuan. Driven by the radiation of Lequan Village, many villagers in Miaoshan Town set foot on the road to prosperity by making erhu, employing more than 20,000 people.

In order to improve and strengthen the erhu characteristic industry, Miaoshan Town has set up erhu making training classes and regularly held erhu making craft competitions to further improve the villagers' erhu making craft level and enhance the popularity and reputation of "Miaoshan Erhu". At the same time, we actively expand sales channels, increase capital investment, build incubation workshops, training bases and other places, carry out e-commerce training courses, and give full guidance from production, store opening, goods on the shelf to store promotion, live delivery and so on.

In recent years, my superb qin making skills have become more and more exquisite, and I have learned a lot of e-commerce skills. So I made a short video of the erhu making process and posted it on the online platform, which has accumulated many fans. "The Douyin account alone has more than 60,000 followers, and the live streaming starts at 7:30 p.m. every day." He stroked the erhu skin with his superb fingertips and said, "Only by making every piano well can we win the favor of customers."

The Spring Festival is approaching. It is the busiest time of the year. He and his wife run the shop together, live at night with goods, during the day busy packing and shipping. "Now, logistics are convenient in the village and goods can be delivered at your doorstep." Gao Gao said.

"The town increased the key support to the erhu industry, formulated the Implementation Opinions of Miaoshan Town on Accelerating the development of Rural E-commerce, Regulations of Miaoshan Town on Logistics companies entering the Park and other institutional documents, further standardized the development of the industry, in land, tax, communications and other aspects of support and guarantee, integrate postal, supply and marketing, express companies and other public resources, The rural logistics network system with the town service center as the transfer station and the village service station as the sending and receiving point has been improved to realize the orderly distribution and efficient distribution of erhu products." Miao Shan Town Party secretary Zhao Anning said.

Through continuous improvement of supporting facilities, it escorts the development of erhu industry. At present, erhu produced in Miaoshan Town is also exported to Europe and America and other places. However, at present, the erhu industry as a whole is still based on the "traditional manual workshop" processing and production development mode, the product added value is low, "low price volume" phenomenon is more common, in the long run, how to break the development bottleneck of erhu industry, to achieve transformation breakthrough? Based on its own advantages in erhu industry, Miaoshan Town takes the "Shandong Handmade" promotion project as an opportunity to build a "national Erhu (intangible cultural heritage) cultural industry cluster" integrating history and culture, folk customs, non-genetic inheritance, Chinese music appreciation, window shop and factory network, and cooperation between government and school. Through culture, the industry is empowered and the construction of industrial platform and supply chain system is strengthened. We will bring new vitality to our intangible cultural heritage.

"We will rely on the government, think tanks, research institutes and other scientific research institutions to form an industrial development platform, gather talents, scientific research, technology and other advantageous resource elements, realize converging communication and mutual assistance of resources, increase the design and development of erhu related products, build a big data Internet platform, and integrate the development of upstream and downstream industries. To build a diversified industrial park integrating raw material processing, erhu and related products research and development, musical instrument manufacturing, trade exhibition, conference exhibition, trade logistics, Erhu products will fully cover the 'high, middle and low' end of the market." Zhao Anning said.

"This is the site for the industrial park." Across from the Erhu museum, Gao Qinglin, party secretary of Lequan Village, points to a patch of land in front of him. "With the construction and use of the Erhu industrial Park, erhu processing will be centralized, so as to better serve the villagers who make and sell erhu and provide more jobs. "In the future, the erhu industry will develop on a large scale, with production capacity and sales expanding several times, and the added value of the products increasing simultaneously.

Talking about the industrial park, Gao Gao eyes bright: "After moving in, will enjoy better quality supporting resources, I have the confidence to make the shop bigger, let more people listen to Erhu, fall in love with Erhu."

Reference materials and contributors

Involving musical instruments

Erhu (Pinyin: Erhu) originated in the Tang Dynasty, called "Xiqin", and has a history of more than a thousand years. It is a traditional Chinese stringed instrument. Erhu, or Erxian Huqin, also known as "Nanhu" and "Omzi", is one of the main bowed and stringed instruments (wiping strings) in the Chinese national musical instrument family.

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